Communicating across cultures
Turn distance and diversity to your advantage
Getting your message across in an international business environment presents a number of challenges.
Surprisingly enough, these communication challenges are seldom based on a lack of language skills, but more on a lack of knowledge regarding one’s own communication style and the effect it has on others.
An international businessperson needs more than do’s and don’ts about their target cultures to communicate successfully in an international business environment.
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